“RFID makes physical objects into media forms,” [Saffo] said…
“Think about earlier media revolutions and the new products they created. From television we got TV dinners, TV trays, Veg-O-Matics and the George Foreman Grill. RFID tags will bring their own new consumer experiences.”
Saffo urged people in the industry to think beyond the obvious.
“You are building a weird new kind of media revolution,” he said. “RFID will make possible new companies that do things we don’t even dream about.”
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