Smurfette is left for dead. Baby Smurf is left crying and orphaned as the Smurf’s village is carpet bombed by warplanes — a horrific scene and imagery not normally associated with the lovable blue-skinned cartoon characters.

These are the scenes being shown as part of a new UNICEF ad-campaign on Belgian television.

“It’s working. We are getting a lot of reactions and people are logging on to our Web site,” UNICEF Belgium spokesman Philippe Henon said Tuesday.

The Belgian office of the U.N. children’s fund said it has decided to use the creations of late Belgian artist Peyo to shock a complacent public into backing its fund-raising efforts for ex-child soldiers in Africa.

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I read about this a month or so ago on Boing Boing, but wasn’t able to find a good clip of the video at the time. A water cooler conversation at work today reminded me of the video’s existence, and alerted me to the fact that the vid could be found on various bittorrent sites. After a little poking around, I found it; since there are only two seeds currently active (including yours truly) I decided to host it locally.

Here it is, in quicktime format.

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