‘There is no question that clean, affordable drinking water is essential to the health of our global community,” Arnold said. ”But bottled water is not the answer in the developed world, nor does it solve problems for the 1.1 billion people who lack a secure water supply. Improving and expanding existing water treatment and sanitation systems is more likely to provide safe and sustainable sources of water over the long term.”

Worldwide, bottled water consumption surged to 154 billion liters (41 billion gallons) in 2004, up 57 percent from 98 billion liters in 1999, EPI said in a written analysis citing industry data.

By one view, the consequences for the planet and for consumers’ purses are horrifying.

”Even in areas where tap water is safe to drink, demand for bottled water is increasing–producing unnecessary garbage and consuming vast quantities of energy,” said Arnold. ”Although in the industrial world bottled water is often no healthier than tap water, it can cost up to 10,000 times more.”

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